technology

Building technology that helps creative work happen.

crivot

build better creative habits

Crivot is the flagship technology product being developed by Not Today Studios.

It's being built to help creative people build consistent habits, develop their skills and finish meaningful work.

Rather than creating technology for its own sake, every product we build must solve a genuine problem while supporting the long-term vision of the company.

From experiment to platform

screenwriting: One Hour a day

Crivot didn't begin as an idea.

It began as a real product.

Screenwriting: One Hour a Day was built to test whether structured lessons, practical challenges and focused creative sessions could help writers make meaningful progress.

That experiment became the foundation for something much bigger.

Crivot expands those same principles into a platform designed to support multiple creative disciplines through structured, consistent creative practice.

our approach to technology

Technology should solve genuine problems rather than create new distractions.

Every product we build begins with a simple question:

Does this genuinely help someone create better work?

If the answer is no, we don't build it.

We'd rather release fewer products that people return to for years than chase short-term trends or feature lists.

Artificial intelligence is one of many tools we'll use where it genuinely improves the experience, but it will never replace thoughtful product design or creative practice.